Four Guidelines for Effective Mystery Shopping

For employees

Your employers have the right to use mystery shopping to to improve sales skills and protect their brand.

For Owners and Managers

If front-line staff “fail” a mystery shop, it is your failure. Who selected and trained them?

For Mystery Shopping Service Providers

Service providers must make their clients aware of the limitations of mystery shopping.

For Mystery Shoppers

Be accurate. Your mystery shopping observations will have repercussions for staff and management.

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