• A 1993 "Business Week" study showed that the financial returns of Malcolm Baldridge Quality Award winners were 269% better than the S&P 500 average!
• A 1997 study of American Customer Satisfaction Index (ACSI) data shows that higher scoring companies out-perform the Dow Index by 90%, the S&P by 208% and the NASDAQ by 344%.
• ACSI data also showed that a 1% increase in customer satisfaction resulted in a 3.8% increase in share value.

The Shopping Science Speed-Survey System is the observation step in a continuous loop of customer satisfaction improvement. By continuously executing the improvement loop faster, even the smallest business can create tactical competitive advantage over larger, better resourced competitors.