In 1981 the President of Scandinavian Airlines created a new term for customer interactions. He called them, “Moments of Truth” - moments that ultimately determine whether or not a business succeeds or fails.

And Carlson should know. He managed his Moments of Truth for the frequent business traveler so well that in his first year he increased earnings by $80 million in market conditions where the rest of world's airlines collectively lost $2 billion.

The Shopping Science Speed-Survey System measures “Moments of Truth.” Fast feedback on your moments empowers you to manage them. And by managing them you will be better equipped to increase sales, protect your brand and help defend your market from attack by competitors.